Chatbot marketing software market9/8/2023 ![]() Prompt: I want to start an online delivery program where my customers can order salad bowls via an online app and have the food delivered to their homes in Chicago. There are many ways to do this, including market research surveys and customer interviews, but ChatGPT can speed up the process for publicly available information. The first step in market research is to gather data on your demographic. Gather and present publicly available data You want to start an online delivery program where your customers can order healthy salad bowls via an app and have the food delivered to their doorstep. Imagine you're a vegan restaurant in Chicago. I'm going to use a fictional scenario to demonstrate all this, and offer some suggestions for prompts. Getting suggestions for how to fill in existing market gaps Gathering and presenting publicly available data 4 ChatGPT prompts for market researchĬhatGPT's ability to understand (and replicate) natural language can help you get a better understanding of your customers' motivations and sentiments-both of which inform market research. In talking to marketers who use ChatGPT for market research, I learned that they've been using it for all sorts of purposes, but these are the four that popped up the most: This way, you don't have to repeat these instructions every time. Tip: If you prompt ChatGPT with the same information and instructions every time you interact with it-e.g., "act as an experienced market researcher" or "tell me the audience's location, gender, and income level"-use ChatGPT's custom instructions feature to get the chatbot to automatically consider these when every time it generates a response. Once you've determined that it will, it's time to dig in with other resources, like customer reviews, social listening, and survey data. Since ChatGPT doesn't take long to generate responses, you can quickly figure out if the idea you have will fly with your target audience. It's best to use ChatGPT at the very early stages of market research, when you're still playing around with an idea. Notice how he keeps specifying what he wants and doesn't want (e.g., "no introduction or concluding sentences," "use X answer format," "begin the response with 'When I…'"), building on what came before.ĭon't rely on it alone. He uses ChatGPT to "expedite the 'fuzzy front-end' of customer research," and according to Brian, he's able to conduct preliminary jobs-to-be-done (JTBD) research-a job that typically takes weeks to complete-in mere minutes. Take a look at how Brian Rhea from JobLens.ai does this in the screenshot below. Let each prompt build up on the one before it. ![]() This gives the tool more context, which results in better outputs. And it doesn't have to be a real person: you might, for example, ask ChatGPT to act as an experienced market researcher or research assistant. When she wants responses that align with the distinctive strategies of these leaders, she simply asks ChatGPT to act like them. For example, Natalia Brzezinska, the Marketing and Outreach Manager at PhotoAiD, draws inspiration from marketing leaders like Seth Godin and Brian Dean. Tell ChatGPT who it is before starting your market research queries. Instead, specify the product/service idea you want to get information about, and tell it exactly what you want to know (i.e., their income level, education, gender, location…or something totally different). Don't just ask who the target audience is for your industry. The only way you can get quality results is to tell it exactly what you want (and don't want) it to do. ![]() How to write effective ChatGPT prompts for market researchīefore we get into the nitty-gritty of using ChatGPT for market research, here are some important tips to keep in mind as you go. ![]() And not just for writing copy-one of my favorite use cases is using ChatGPT for market research. The jury is still out, and while I don't think ChatGPT will replace (great) marketers any time soon, I have found that it can be a tremendous "assistant" to marketers. ![]()
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